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Brand & Interior

Retail Design, Brand Design 2022

Fitzroy, Melbourne, Victoria

Approx. 100 Sqm

FABRIC LAB reimagines the retail experience for fashion enthusiasts, offering a tactile, immersive space to explore textiles. Its architecture combines mirrors and brushed aluminum panels, creating an illusion of infinite space and reflecting the brand's essence. This one-of-a-kind destination invites visitors on a sensory journey, inspiring creativity and igniting a passion for fashion, ultimately transforming their relationship with textiles.

Silver of BETTER FUTURE Melbourne Design Award 2023

Silver R2.jpg

Project Brief

The project Fabric Lab is an innovative concept that redefines the retail experience for fashion and textile enthusiasts. This innovative space transcends the boundaries of a typical store, inviting visitors to engage with materials in a tactile and immersive environment. The place is designed for people to explore the endless possibilities that lie within the realm of textiles.

Fabric Lab's architectural design showcases its distinct identity, utilizing state-of-the-art materials such as mirrors and brushed aluminum panels, alongside floor-to-ceiling LED strip lights. This harmonious combination of form and function generates an illusion of boundless space with mirrored surfaces, while the contemporary touch of brushed aluminum mirrors the Fabric Lab brand essence.

Our project Fabric Lab is aimed to embody the future of retail design. This captivating destination is not only an ode to the world of textiles but also a reflection of the evolving landscape of the fashion industry. Step into Fabric Lab and embark on a sensory journey that will inspire creativity, spark curiosity, and ignite your passion for fashion.

The Fabric Lab we trying to create is a truly unique destination that will captivate your imagination and redefine your relationship with textiles.

Design Challenge

In addressing the design challenges for the fabric lab, we focused on four key aspects: target audience, fabric capacity and presentation, material selection, and lighting design.

Our target audience included fashion designers, design students, and high-end customers seeking custom garments. To appeal to them, we ensured the space was contemporary, functional, and inviting.

For fabric capacity and presentation, we prioritized organization and accessibility. This allowed users to easily browse and select fabrics while maintaining a visually appealing environment.

In terms of material choices, we utilized mirrors, smoked mirrors, polished concrete, brushed aluminum panels, and brushed black aluminum panels. These materials provided a sleek, modern aesthetic that elevated the overall design.

Ultimately, lighting design was vital in displaying the fabrics. Ground-to-ceiling LED strip lights were employed to craft an illusion of endless space, emphasizing the exceptional user experience.

Overall, our thoughtful design approach successfully addressed the challenges and created a striking, functional fabric lab.


Our Fabric Lab project, located in the fashionable suburb of Fitzroy in Melbourne, sought to create an innovative fabric store that would stand out among the many existing fabric shops in the area. Our goal was to cater to fashion designers, design students, and high-end customers seeking custom garments while offering a unique and memorable shopping experience.

To distinguish our store from the competition, we focused on a customer experience-driven design. Our innovative solution involved utilizing mirrors and aluminum panels to extend the sense of visual space, providing the illusion of a larger store and showcasing a vast volume of fabrics in a compact display area. This approach allowed us to maximize the available space and present a diverse range of fabric options to our clientele.

The incorporation of floor-to-ceiling LED lights not only amplifies the perception of space but also guarantees precise product presentation from all angles. By creating an impression of infinite space, it delivers a remarkable and unforgettable user experience.

Our innovative design strategies transformed the Fabric Lab into a unique and captivating retail destination. By emphasizing customer experience and incorporating clever space-utilization techniques, we successfully distinguished our store from other fabric shops in the area. The end result is a visually striking and immersive shopping environment that caters to the discerning tastes of fashion-forward clientele, setting a new benchmark for fabric retail in Fitzroy and beyond.


In our Fabric Lab project, sustainability takes center stage as we strive to create an eco-friendly and energy-efficient environment. Our commitment to the planet is reflected in several key aspects of the project.

Local sourcing is a priority, as we aim to minimize our shipping carbon footprint. By procuring materials from nearby suppliers, we can reduce transportation emissions and support local businesses simultaneously.

Our emphasis on reusing materials ensures that we capitalize on existing structures, minimizing waste and promoting a circular economy. This approach means that virtually no existing materials are discarded, fostering responsible resource management.

Innovative materials, such as lightweight panels and mirrors, contribute to our sustainability goals. These materials provide an illusion of solidity while remaining light and flexible, which translates to a lower carbon footprint, reduced energy consumption, and enhanced recyclability.

Economically sustainable lighting design is another crucial component of our project. We have carefully designed the ground-to-ceiling LED strip lights to provide low-energy illumination, while some of the lights are equipped with automatic on/off sensors. These sensors detect when people pass by, creating a welcoming atmosphere and conserving energy simultaneously.

Overall, our Fabric Lab project embodies the principles of sustainability, prioritizing local sourcing, material reuse, innovative materials, and energy-efficient lighting design. We believe that this environmentally-conscious approach sets a strong example for future projects, while contributing to a greener and more responsible world.

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